Archive for September, 2009

Energize and Maximize

September 30, 2009

help wanted

Today concludes the third quarter of 2009 and The Dow Jones Industrial is up 15.3% for the period, on track for its best quarterly performance since 1998.  It’s fitting news for the last installment of our blog series on keeping on top of the economic wave.  While the climate improves, we should keep in mind that the result of this recovery will be a new economy unlike the one we enjoyed just one year ago. 

How will it be different?

1)      The consumer will place more emphasis on value.

2)      Labor markets will be volatile.

3)      The environmental & renewable-energy sector is a powerful new force.

Given the new realities, what choices can you make to better your position in your sector?  It is our business to be aware of issues facing independent and small business owners.  We find that being informed about our clients’ concerns makes it easier to build long lasting relationships and gain their trust.  Lately, we have taken our blog advice to heart and have delved into every area of our organization to find ways to energize new initiatives and maximize current realities.  We are going through a marketing blitz, reinforcing our assets and resurrecting stalled initiatives.  Our staff team goal is to not leave any stone unturned in our quest to better every area of our business.  We are excited to see what comes next and are glad that the news keeps getting better!

Marketing for the new economy

September 15, 2009

retail sales

Sales at U.S. retailers rose at their fastest pace in three-and-half years last month.  This was the biggest monthly advance since January 2006, according to the US Commerce Department.  Now that customers are opening their wallets again, smart business owners will be geared up.  This is our third blog on preparing for the recovery and each week the economic news has gotten better!  It’s now time to accumulate new customers as you stake your share of the expanding marketplace.

Hopefully, you’ve continued your usual advertising programs throughout the recession, but with cash flowing again a big marketing push is a smart idea.  Potential customers are making decisions about where they will spend and this opportunity may be the only positive aspect of the economic slump. 

There are two imperatives to selling your products and services in the new economy: presence on the internet and offering a good deal.  Even if your product isn’t sold from a website, shoppers will go online to get a sense of your company and to research their decision.  Make sure they can find you online and that your website gives a good impression.  Then, show them you are sensitive to their wounded wallets by offering something better than they will find elsewhere.  If lowering your prices or offering a temporary discount isn’t possible, convince your audience that you are giving them the best value for their hard earned money.  Be sure to let them know that your price is a considered factor, because even with a recovery at hand, the hard lesson we all learned was that we may suffer in the face of excess but we will all benefit from each others’ careful spending.

Tools for the new economy

September 3, 2009

crystal ball

“The worst is over” according to the Organization for Economic Cooperation and Development.   Today’s announcement cites their appraisal that our global economy is emerging from recession more quickly than originally expected.  That’s great news for small business owners who are struggling with a shrinking bottom line.  It is a welcome relief to know that the economy will be growing again.  Luckily, small businesses will have an advantage in this shifting climate because we are fast to adapt to change. 

Our last Suites blog discussed resurrecting company initiatives and goals that had life before the stock market collapse.  Once the cobwebs have been cleared out, what next? 

The great thing about being a small business is the ability to be lean and mean with your operational structure and communication systems.   Be sure to shore up those assets now.  Show your existing customers that you appreciate them.   A thank you note or a quick phone call can be all it takes to ensure their continued allegiance.    Also, connect with your valued vendors and stock up on product deals while they last.  Gather your key team members together and make sure they are all ready to provide good products and great service to satisfy customers.  That is your goal now, just as it always has been.  Though you can’t go back in time and you can’t predict the future, you can arm yourself with tools to support your efforts while you forge a new direction.